If you decide to use WhatsApp in your business to communicate with clients or customers, the advantage is that you interact in real-time. Advertisements Why include WhatsApp in a marketing strategy? Through WhatsApp, you can send written and audio messages and make audio and video calls. WhatsApp must be tied to a phone number, however, and you must have the WhatsApp app installed on your mobile phone before using the version on your computer and the web. WhatsApp can be used free of charge on your Android and iOS devices, on Mac or Windows computers, and in a browser. Every day, over 60 billion messages are sent on the app. Currently, WhatsApp has over 1.5 billion users and is used in more than 180 countries. Facebook bought the app in 2014, and after that, began working on improving its tools and gradually integrating them into the business environment. WhatsApp was founded in 2009 by two ex-Yahoo employees. The following article will show you how WhatsApp works and how you can include it in your communication and marketing strategies. That’s because they can be also be used for all B2C and B2B activities, to communicate with customers, employees, suppliers, and partners. Messaging apps like Facebook Messenger, WhatsApp, WeChat, Viber or Telegram have billions of users and are growing in popularity – not only among ordinary users but also among businesses. Here’s how WhatsApp works and how you can include it in your business communication and marketing strategies.
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